Veridian at County Farm: Accelerating the Transformation to a World of Living Communities – Free CE Webinar

Veridian at County Farm is nestled on County Farm Park with 130 acres of woods, trillium-lined trails, gardens and playgrounds. It is targeted to be one of the nation’s first mixed-income net zero energy communities, and is creating one the nation’s first Living Community Challenge Master Plans. It will be a 100% all-electric development, powered by solar with no gas lines or combustion appliances of any kind. Your front porch faces a greenway guiding you into miles of wooded trails. Landscaping is viewed as a means of reviving ecosystems and 30% of the landscape will be dedicated to food production. Your neighborhood will include a multifunctional community barn, greenhouse and retail center with coffee shop and a full service Farm Stop grocery where you can purchase produce from local farmers year-round. Matt will walk you through the City planning & zoning, development, financing and construction of this neighborhood of the future. Matt will also discuss THRIVE Collaborative’s innovative financing mechanisms to encourage investing in local projects and fossil fuel free real estate. It’s like Kickstarter, but rather than giving you product, it gives an equity stake in the development phase!


Continuing Education Units (CEUS) 1 hour in



  • Green Business Certification Inc. (GBCI)

  • Building Performance Institute (BPI) NonWholeHouse

  • American Institute of Architects – AIA (HSW) 

  • Certified Green Professional (NARI & CGP)

  • Certified GreenHome Professional (CGHP)

  • AIBD

  • State Architect / Builder License may be applicable


Lessons Learned


– Know more about a community that contributes to its’ members health both inside and outside the house.
– Understand how the welfare of people, regardless of income levels can be designed into a neighboorhood level to benefit all.
– Articulate ways to keep whole communities safe through resiliency during outages or major storm events.
– Know where to get more information about a real living community including the challenges and opportunities to make it happen!

Session sponsor:


Mitsubishi Electric


  Instructor: Matthew Grocoff



Matt is the founding principal of the THRIVE Collaborative working to create life-enhancing buildings that harvest their own energy and water, create zero waste and are beautiful and restorative. He is a developer and currently creating Veridian at County Farm www.VeridianAtCountyFarm.com – a net zero energy mixed income neighborhood targeting Living Community Challenge Certification and honored in the United Nations Sustainable Development Goals – Local Projects Gallery.

He was honored as a 2012 Michigan Green Leader by the Detroit Free Press, called a “proven zero energy master” by Green Building Elements and one of “Greater Detroit’s most progressive personalities” by MyFord Magazine. He is a nationally renowned advocate and thought-leader on net zero energy buildings, Living Buildings and restorative design.

Matt is a sought-after speaker, writer and a frequent source for journalists. Until he reduced his air travel, he spoke in countries around the world including Brazil, Italy, Croatia and more.

His home was selected as one of USA Today’s “Best Green Homes of 2010″ and The Atlantic called it “sustainable perfection.” It is America’s oldest and Michigan’s first net-zero energy building, meaning it annually produces more energy than his family consumes. His work has been featured in several books including THE POWER OF ZERO: LEARNING FROM THE WORLD’S LEADING NET ZERO ENERGY BUILDINGS; People Habitat: 20 Ways to Think About Greener, Healthier Cities; and No Regrets Remodeling.

Matt is a former adviser to the University of Michigan BLUElab team seeking solutions for healthy, clean, equitable decentralized water.

He has been featured in hundreds of media outlets including USA TODAY, The Atlantic, Washington Post, Fine Homebuilding, Photon International, Solar Today, Fox Business News, This Old House & hundreds of online magazines and blogs.


Twitter: https://twitter.com/mattgrocoff

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