The 2020 Green Homes Smart Market report is out!
“Third-party verification, whether through a HERS score or through certification, is the top way that home builders demonstrate to their customers that projects that they build are green”
A 3rd of single-family home builder’s top marketing tools include the Home Energy Rating Score (HERS) and a 3rd party Green Home Certification. Remodelers find that Green Certifications are the top for them compared to other forms of marketing. Even though builders and remodelers say green appraisals are important, they believe these 3rd party certification methods are a better means to help market their projects.
I think it is important because while we want to see more green appraisals occur, we know that the whole idea of a 3rd party rating is to give the appraiser assurance it is green and not necessarily rely on them to be green building experts.
Over 50% of those builders who say more than half of their projects are usually green projects are using green certifications AND HERS as a way to show it.
Check out the report here below, and if you are ready to take your business to the next level, you can learn more about our 3rd party green building certifications here. https://greenhomeinstitute.org/services/