Built for the informed buyer. First GreenStar certified condo building–twice as energy-efficient as the average new condo. Construction quality inspected by a 3rd-party, verified, and documented during construction, so you can trust that things were done correctly. See additional media for how we’re different, including science-backed construction to prevent leaks & mold, and utility cost savings worth over $10,000. Live your #bestlife with a relaxing and healthy indoor environment including exclusive health-oriented benefits: state-of-the-art HVAC system that activates fresh air ventilation system to maintain air quality, hospital-grade air-cleaning drywall, TONS of natural light from forever-view West windows, and soundproofed windows and floors. Lifestyle features like mudroom bench, radiant-heated sidewalks (never shovel snow again), two huge balconies + huge very private rooftop deck, master bath with double showerheads + soaking tub + heated floors + double sink + vanity area + private toilet room. Speaker pre-wiring. Two extra (heated) garage spots available. HERS = 51

Success: was able to apply a lot of building science that got recognition and lead to probably the best-built multi-family in Chicago. Got innovation points for using a thermostat that came out just a month before we ordered it and was–as far as we know–the first time it was used in a development in Chicago. The design work got us featured on a House Hunters episode.

Lessons Learned: most buyers wanted an elevator for the penthouse units; many coming from 2/2 units in River North wanting more space so were used to it. The market still not recognizing value of quality build features sufficient to get a 100% return on investment, has to be considered an investment in reputation.